Søren Borg
Head of Digital Sales, Marketing & Customer Experience, Ahlsell
As Head of Digital Sales, Marketing & Customer Experience at Ahlsell, Søren leads digital transformation across one of the Nordic region's largest B2B distributors, operating at scale across construction, installation, industry, and infrastructure. His mandate is clear: turn data, technology, and commercial strategy into measurable business impact, and make CX a driver of relevance, efficiency, and growth – not just a support function.
This is not a "CX is important" keynote. It is a blueprint for execution.
With more than 20 years of B2B experience, Søren operates at the intersection of customer experience, digital commerce, and leadership. He understands the difference between digital ambition and digital execution, and what it takes to move from one to the other at scale.
Before his current role, Søren built his expertise driving commercial and digital strategy across complex B2B environments, developing a sharp instinct for turning data and technology into real growth engines and helping organisations make smarter bets on what customers will need next, not just what they ask for today.
In many organisations, CX still struggles to be seen as more than a support function. Søren Borg is showing what happens when that changes.
What Søren Will Share
This keynote addresses Customer Experience as a Driver of Relevance, Efficiency, and Growth.
Søren will walk through how Ahlsell built a pragmatic digital strategy that delivered proven business value, from prioritising the right fundamentals, to using customer insight to sharpen the roadmap, to scaling personalisation and omnichannel across a complex B2B organisation. He will share the framework behind the transformation, the lessons from the journey, and what it looks like when CX stops being invisible to the business.
By the end of this session, you will know how to:
Build a digital CX strategy framework grounded in pragmatism that delivers proven business value
Bring a digital CX vision to life in tangible examples the business can see and act on
Move from data to personalisation and become an omnichannel leader in a complex B2B environment
If you are responsible for turning customer experience strategy into operational and commercial reality, and proving it in the numbers, this session gives you the architecture to bridge the gap.
There are only 100 seats at the Summit.
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