Bjartmar Strøm Jensen
Director and Head of Customer AI Solutions, Tryg
Beyond the Bot: Learn How Agentic AI Delivers Measurable CX Value and Operational Clarity
AI only creates value when it reduces complexity and improves decisions.
Bjartmar Strøm Jensen is proving how to make that happen inside a large, regulated organisation.
With 25 years at Tryg, one of the Nordic region’s largest insurance groups, Bjartmar brings deep operational credibility. He spent 18 years on the sales frontline, including serving as Head of New Sales. For the past 7 years, he has led Process Excellence and driven AI powered automation from within the organisation.
At Tryg, chatbots have evolved from simple scripted interactions to agentic AI systems. Their latest AI agent, Felix, operates with goal oriented behaviour, multi step execution, and self directed operations, with documented business results.
This is not AI experimentation. It is operational execution.
What Bjartmar Will Share
This session focuses on how agentic AI can elevate customer journeys while strengthening operational clarity and cost control.
By the end of this session, you will know how to:
Move from scripted chatbots to goal oriented AI systems with clear use cases
Identify where AI investments deliver the highest return
Balance expense ratio with customer satisfaction
Use AI to optimise processes, improve decision quality, and empower employees
Free up resources so employees can focus on complex and meaningful tasks
If you are responsible for CX, operations, or digital transformation, and need AI to improve efficiency and decision quality in the real organisation, this session gives you practical direction grounded in experience.
There are only 100 seats at the Summit.
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